The Message

A reader sent me a link to a short talk by Gary Vaynerchuk filmed in SEP 2008. It's all very Web 2.0 - which isn't so surprising considering it was filmed at the peak of the Web 2.0 hype and that he was speaking at the Web 2.0 Expo. . . North American readers will probably recognise Vaynerchuk as the Wine Library guy - that's who he is.

Anyway Vaynerchuk's fairly amusing and has some good stuff to say (in a Web 2.0 sort of way). He talks about:

• Building brand equity;
• Do what you love (a la Guy Kawasaki);
• Legacy is greater than currency;
• And perhaps most importantly: It's all about the hustle.

 Have a watch: