Galco’s Soda Pop Stop

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This is pretty cool and Nese is pretty interesting. Who would have known that there were so many boutique and unique fizzy drinks out there? Reminds me of lambic beer producers and how many different brews there are when you start looking.

Nese puts freedom of consumer choice into practice and monetises it. But unlike the likes of Amazon, he's working the Long Tail in a physical retail space.

Nese even fires a few shots at bottlers using corn syrup in their brews - both from a health and a taste angle.

Blurb on the video states (via Kim Kommando):

John Nese loves soda pop. I mean, he REALLY loves soda pop. He’s dedicated his life to the bubbly beverages. Nese owns Galco’s Soda Pop Stop in Los Angeles. He sells more than 500 varieties of soda pop.

Nese is also passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.

Original HT via Seth Godin.